TS Ajay and his wife Sonam Surana, both from Chennai, are running their own homemade startup together. Where they are marketing more than two dozen products including different types of chutneys, pickles. His business, which started from Chennai two years ago, has now spread to many states including Delhi, Rajasthan, Maharashtra. More than a hundred orders are coming to them every day. Due to this, he is earning three to four lakh rupees every month.
Ajay, 36, belongs to a business family. After completing his studies, he was working in the construction sector. His mother died suddenly in 2017. Since then, he left the construction business and started spending more time at home. Meanwhile, one day while cleaning the house, his wife found a diary. This diary belonged to Ajay’s mother. Recipes of different types of traditional foods were written in this diary.
34-year-old Sonam says that earlier I was not very fond of cooking, but when I read the recipe written my mother-in-law, I thought to try it once. After that I prepared three types of chutney in August 2018. At first I fed it to my kids. He liked this chutney. Then I thought why not get it tested to my relatives as well.
After that we packed it in a container and sent the chutney to some relatives. We tried it all like this. Business was not our motive, but when people appreciated our chutney and demanded it again, then we felt that we can start it at commercial level also.
Ajay says that initially we had to face a lot of difficulties in making a place in the market. Many people used to demand commission for marketing and keeping the product in their shop, but as time passed, our work progressed.
Right now our products are available on many big online platforms including Amazon, Flipkart. Recently we have also launched our own website named Prem Eatacy. Where customers can place their orders.