Bhopal. Digital revolution is not possible without effective communication.To make communication effective, we must go in for The Sadharanikaran Model of Communication. Impactful sources of communication are found in Indian Philosophy. Aforementioned views were expressed Dr Nirmal Mani Adhikari, Professor at Kathmandu University Nepal.
He participated as subject expert in the international webinar, ‘innovative business in digital era’, organised media management department of Makhanlal Chaturvedi National University of journalism and communication. On the second day of the webinar, 3 technical sessions were held, in which 13 research scholars presented their research papers.
in the first technical session of the second day of the international webinar, Dr holani was the subject expert. Dr. holani is Professor at Jiwaji University Gwalior. he expressed that after corona pandemic the work from home culture has increased. Keeping in the view, the need of the hours, we will have to switch towards to the online medium. he also added that the problems with internet connectivity or also to be sorted out. Presently internet connectivity is one of the major problems in many areas of India. Doctor holani set that irrespective of the expansion of electronic media, it cannot take place of the print media.
In one of the technical sessions Dr S. Ranjan Das from IIM Indore guided on the emancipation of the quality of research. Research scholars must make research their passion.
Professor Pavitra Srivastava, Dr Aarti Sarang, Dr P. Sasikala from the university chaired other technical sessions of the international webinar. the vice chancellor of the university professor KG Suresh and registrar professor Avinash Bajpai also became a part of various other sessions. the teachers as well as the research scholars of the university also participated in the webinar.